Usher to use virtual dancers in webcast
Usher will perform with a troupe of digital dancers during a concert at London's Hammersmith Apollo on June 11, according to The Hollywood Reporter. The show will be streamed live on the R&B star's VEVO channel.
Viewers will be able to join him on stage when he performs recent single "Scream" by creating an avatar that will then dance on screen. Montreal-based Moment Factory is behind the virtual dancing technology.
"They’re feverishly beavering away, trying to put flesh on the bones of this fantastic idea that they said they possibly could do and we all jumped on," said Hamish Hamilton, director of the webcast and Madonna's 2012 Super Bowl halftime show. "They foolishly, in a meeting, said, ‘Yeah, we can do this.’ At which point we went, ‘All right – do it. We’ll see you in two weeks in London.’"
Usher's latest album, Looking 4 Myself, is due out in North America on June 12.