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06/29/2012

The Rolling Stones revamp iconic lips logo

Rolling Stones logo

Artist Shepard Fairey has redesigned The Rolling Stone's iconic tongue and lips logo to mark the group's 50th anniversary.

Fairey, who is best known for the "Hope" poster he created for U.S. President Barack Obama's 2008 election campaign, replaced the "so" and "o" in Stones with a "5" and "0." The original logo first appeared on the cover of the band's 1971 Sticky Fingers album and was designed by John Pasche in 1969.

"The design concept for the tongue was to represent the band's anti-authoritarian attitude, Mick's mouth and the obvious sexual connotations," Pasche said, according to Rolling Stone. "I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time."

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