Radiohead, Jude Law team up for Greenpeace campaign
Radiohead and Jude Law have leant their star power to a Greenpeace commercial opposing oil drilling in the Arctic.
The spot, entitled "A Homeless Polar Bear in London," follows a polar bear as it wanders the streets of the British capital after being displaced from its Arctic habitat due to climate change. It features the British band's track "Everything In Its Right Place" off their 2000 album Kid A as well as a voice over by Law.
"We have to stop the oil giants pushing into the Arctic," lead singer Thom Yorke said in a statement. "An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change. That’s why I’m backing this campaign."
Several celebrities, including Yorke, Law, boy band One Direction, Paul McCartney, Penelope Cruz and Robert Redford have added their names to the environmental group's Arctic Scroll to be planted on the seabed at the North Pole, four kilometres beneath the ice.
The organization is demanding that the uninhabited area around the North Pole be legally protected and made off-limits to polluters.
Yorke added: "I’ll know whenever I look north that my name is planted at the bottom of the ocean at the top of the world as a permanent statement of our joint commitment to save the Arctic."
Watch the spot here.
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