Beyoncé not being paid for Super Bowl show
Beyonce will not receive a performance fee for her Super Bowl half-time show this weekend, The Daily Mail reports.
An NFL spokesperson told the newspaper that the pop star will only receive production costs, which are estimated to be around $600,000. "We pay the production costs for the half-time show, there is no fee for the artists," the spokesperson said.
However, the cost of staging the show could partly be funded by Pepsi, with whom Beyoncé recently signed a $50 million endorsement deal.
The star will likely also benefit financially in the long-term. She is planning to release her fifth studio album this year and the Super Bowl provides an ideal launch platform. Last year, Madonna's half-time show attracted 114 million viewers.
''Beyoncé will not get paid, but her back up singers, her musicians, all the extras - they will be paid by the NFL production budget," sports consultant Mark Ganis added. "But last year, for Madonna's show, the budget certainly exceeded the budget the NFL gave her, and that will almost certainly be the same this year.
"This means the artists have to pay the difference out of their own pocket - it won't be the act themselves, but their business side," he continued. "Their record label, or even Pepsi could fund it for Beyoncé."
The Super Bowl takes place on February 3 in New Orleans.
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Kevin Ritchie
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